Terms of Service

These Terms of Service (the “Terms”) govern your access to and use of franassistant.com and any related services (collectively, the “Service”) operated by Blackwood Executives, LLC doing business as FranAssistant(“FranAssistant,” “we,” “us,” or “our”). By accessing or using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.

1. Eligibility

You must be at least 18 years old, a United States resident, and able to form a legally binding contract. By using the Service, you represent and warrant that you meet these requirements and that the information you provide is accurate.

2. The Service

FranAssistant helps prospective franchise buyers (“Candidates”) connect with independent franchise consultants and franchisors through AI-assisted matching, scheduling, and informational tools. We are an information and referral service. We are not a franchise seller, a registered broker-dealer, or a provider of legal, financial, tax, or investment advice.

3. Your submissions

You agree that information you submit through the quiz, forms, calls, or other interactions is accurate, complete, and your own — and that you have the right to share it. You retain ownership of your information, and you grant us a worldwide, royalty-free license to use, store, copy, process, and share it as needed to provide the Service, including sharing with consultants and franchisors as described in our Privacy Policy.

4. No advice; no guarantees

Franchise opportunities involve substantial risk, including loss of capital. Information provided through the Service is for general purposes only and is not a recommendation to buy, finance, or sign any franchise or related agreement. We do not guarantee any particular match, outcome, return, financing, or success. You are solely responsible for your decisions. Always consult independent legal, financial, and tax advisors and review the Franchise Disclosure Document (FDD) before entering any agreement.

5. Permitted use

You may use the Service only for lawful, personal purposes. You agree not to:

• Submit false, misleading, stolen, or impersonated information.
• Use bots, scrapers, or any unauthorized automated means.
• Reverse engineer, decompile, disassemble, or attempt to extract source code from any part of the Service.
• Use the Service to harass, defame, defraud, infringe rights, or violate any law.
• Resell, sublicense, or aggregate Service content, including franchise matches or contact data, without our written consent.
• Interfere with, disrupt, or attempt to gain unauthorized access to the Service or any related system.

6. Intellectual property

The Service — including its text, design, layout, logos, mascot, graphics, and underlying code — is owned by FranAssistant or its licensors and protected by intellectual property laws. We grant you a limited, revocable, non-exclusive, non-transferable license to access and use the Service for your personal, non-commercial use. All other rights are reserved.

7. Third-party services and consultants

The Service relies on third-party tools and partners — for example, GoHighLevel, Stripe, Google, Vercel, and Meta — whose terms and privacy practices apply to your interactions with them. Independent franchise consultants and franchisors in our network are not employees or agents of FranAssistant. We do not control their advice, conduct, contracts, or fees. Any engagement, contract, or fee arrangement is solely between you and the consultant or franchisor.

8. Electronic communications and TCPA

By using the Service, you consent to receive communications electronically — email, SMS/MMS, and phone calls (including artificial, prerecorded, or AI-generated voice) — at the contact details you provide. These communications satisfy any legal requirement for written notice. Your consent and opt-out rights are described in our Privacy Policy.

9. Payments

Some features (for example, our consultant plans) may require payment. Prices, billing cycles, and refund terms will be presented at checkout and are incorporated into these Terms. Payments are processed by Stripe and are subject to Stripe’s terms. Except as required by law or stated at checkout, payments are non-refundable.

10. Disclaimers

THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, ERROR-FREE, OR THAT INFORMATION OR MATCHES WILL BE ACCURATE OR COMPLETE.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, FRANASSISTANT AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS, ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY. OUR AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF USD $100 OR THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY.

12. Indemnification

You will indemnify, defend, and hold harmless FranAssistant and its affiliates, officers, employees, and agents from any third-party claim, loss, liability, or expense (including reasonable attorneys’ fees) arising from (a) your use of the Service, (b) your content or submissions, (c) your violation of these Terms or applicable law, or (d) your interactions with any consultant, franchisor, or third party introduced through the Service.

13. Termination

We may suspend or terminate your access to the Service at any time, with or without notice, for any reason — including violation of these Terms. Sections that by their nature should survive termination (including ownership, disclaimers, limitations of liability, and dispute resolution) will survive.

14. Governing law and disputes

These Terms are governed by the laws of the Commonwealth of Virginia, without regard to its conflict-of-laws principles. Any dispute will be resolved exclusively in the state or federal courts located in Fairfax County, Virginia, and you consent to personal jurisdiction there. The prevailing party in any action may recover reasonable attorneys’ fees and costs.

15. Changes to these Terms

We may update these Terms from time to time. The “Last updated” date will reflect changes. Material changes will be highlighted on the Site. Continued use of the Service after changes take effect means you accept the updated Terms.

16. Entire agreement; miscellaneous

These Terms and our Privacy Policy are the entire agreement between you and FranAssistant regarding the Service and supersede prior agreements. If any provision is unenforceable, the rest remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our written consent; we may assign freely.

17. Contact us

FranAssistant — a service of Blackwood Executives, LLC
Email: hello@franassistant.com
Privacy: privacy@franassistant.com